Thursday, 30 March 2017

Three Reasons You Should Use Explainer Videos for your Business

As a business owner you need to keep a check on the type of promotional methods you are using for your business. What makes your business run for its money is more essential than any other thing. Business promotion is nothing but conveying a message of why people should come to you. Explainer videos come to the rescue, especially when you need to promote your business in the most innovative and attractive manner. Animated explainer videos with voice over technology elucidate the core features of the product and present it in the most unique manner.

Seeing, is Believing

According to a recent research conducted by Nielsen research training and consulting group, a time duration of 10 to 20 seconds is enough to grab interest of your potential online audience visiting your website and even during this duration just 10 seconds can either catch or drift attention. This scenario makes it mandatory to have something catchy and eye-grabbing for the audience to see. 80% people remember what they seerather than what they interpret through reading content. Explainer Videos solve the very purpose of result generated business promotion with short compelling voice over and innovative animation and graphics to actually make a person watching it, become curious for more.

Time Constraints

The modern world is more susceptible to stringent time schedules. Beating it and moving forward becomes difficult and amidst all these, businesses have to promote their product and services and also expect it to work and bring in good returns. It therefore, stands as great challenge to hook your audiences. Explainer videos have the potential to actually glue your customers.  Business promotion explainer videos are 60 to 90 seconds short and concise which the user can find engaging enough and view it out of interest.

The Fun Part

Nothing which is boring, stereotypical and lengthy is accepted by the audience you are targeting for your business and especially if it is for your online visitors. Monotonous and textual jargons hardly find any place in the promotion industry. Explainer Videos could be the ideal choice as you can also add fun elements to it. Animators use cross fading effect and pop-up images that are fun to watch. The company logo can also be designed in the most appealing way to stand out from the rest of the video.

We can thereby, conclude off with the very fact that explainer videos are soon breaking the usual trend of promoting business simply by adding some text in website. Explainer videos fulfill the very need of interacting with the customer in the most interactive manner and promoting business for assured returns.

Are you keen on getting an explainer video for your business? Silver Bazel will be the ideal choice as we bring in video creation services at affordable prices. With our team of expertise, we design captivating explainer videos targeting your potential market. We add voice over for the video and also amusing animated graphics to go with it. You may contact us on +91 8881 380 380 or e-mail at to get an instant quote from us.

Thursday, 16 March 2017

A Good Explainer Video Can Increase Your Conversion Rate by 25%

A Good Explainer Video makes your business grow by increasing the conversion rate.
Today, businesses spend a lot of time, effort, and money in marketing and advertising their products and services. Whether it is offline advertising or online advertising, companies don’t want to leave any stone unturned. Irrespective of the size of the business, the budget allocation for advertising and marketing has increased over years. Advertising and marketing your products and services have become all the more important in the present times seeing the fierce competition and the global nature of business. But, the million dollar question is what the Return of Investment or ROI of all these marketing efforts is?

Truly speaking, a large portion of the money spent on conventional offline and online advertising, which includes articles/blogs posting, social media campaigns, SEO, PPC, etc., go wasted. Content is king, no doubt, but with the falling attention spans online, what is required is a smart combination of words and graphics that engages your potential customers and does not drive them away. Infographics do this job to some extent, but the best results can be obtained by following the latest trend in this direction: The Explainer Video.

Explainer Video has got recognition as a powerful business promotion tool in the present times. A large number of businesses, both big and small, are taking advantage of these videos in promoting their business. Startups are especially benefitting from explainer videos as these videos facilitate launching a new product or service forcefully in the market and brand building as well. Believe it or not, but a good explainer video can increase your conversion rate by 25% to 30%. Explainer videos enjoy a very high ROI; the following points will make it clear how the explainer videos manage to do so:
  • Explainer videos explain your business quickly. They effectively tell about your business, products, and services to the potential customers in a brief period of about 90 seconds.
  • They decrease the bounce rate. The informative and interesting explainer videos decrease the visitor bounce rate on your website by binding the visitors through their enchanting content.
  • They increase your searchability. A carefully designed explainer video increases the searchability of your business’s website manifold. If you place this video on your website, the Google PageRank or PR of the website improves, which puts it high on the Google search results page.
  • They facilitate brand building. A good quality explainer video has the capability of establishing brands, as it gets viral very easily and enjoys a high engagement rate.

After going through the above points, it becomes clear that explainer videos are an unparalleled business promotion tool. If you manage to get a good explainer video made for your business, your conversion rate would surely start to show an upward trend.

Silver Bazel is a leading provider of explainer video services. We make effective and engaging explainer videos forbusiness promotion at affordable prices. You may contact us on 8881 380 380. You may alternatively visit our website:

Tuesday, 14 March 2017

3 Big Reasons to Narrate a Story in Your Explainer Video

Narrate an interesting story in your Explainer Video

Storytelling is a thing of yore. We all have grown up listening to stories; as a kid, we very much enjoyed the stories told by grandma. But wait, do you not enjoy listening to stories now. Our choice of stories as adults might have changed, but the fact is that we still enjoy listening to interesting stories. Actually, the human brain is hardwired to attract towards stories.

This is why we see most companies adding the vital element of a story in their business promotional videos or the Explainer Videos. We have listed below three big reasons to narrate a story in your business explainer video:

1)      It makes the video captivating
This is a very important aspect of telling a story in your explainer video. With the falling attention spans online, making the audience watch your video for one to two minutes, without losing attention, is a big challenge. Frankly speaking, nobody likes to look at hard facts and figures related to your business. People don’t have the time and patience to go through the long explanations about your business, and your products and services. But, if you could cleverly weave your products and services into a story and compliment it with animated characters and graphics, it makes for a perfect business promotion explainer video, which people would love to see.

2)      It makes the video unforgettable
Several psychological studies have proved that it is easy for the human mind to remember a story rather than remembering plain facts and information. Stories have an oral tradition that predates the Stone Age, and they are relevant even today. You might have heard or read about several memory techniques that make use of a story to make people remember things such as shopping lists, addresses, names, etc. This is so because your mind has an innate capacity to retain information better in the form of stories. Thus, an explainer video becomes a potent business promotion tool when fused with an interesting story.

3)      It facilitates differentiating your business
It is quite possible that many other people are in the same line of business as yours. In such a situation, you have to have something that differentiates your business; otherwise, you will not be able to beat the competition. Now, USP is a thing to achieve that differentiation factor, but it needs to be a very strong one (like Dominos 30 mins. Pizza delivery), which is not the case with many businesses. If you are a small business or startup, such USP is even hard to define. But, when you have an explainer video with an intelligently crafted story to define your business, you get the opportunity to highlight your business advantages forcefully. This definitely provides you an edge over the competition.

If you are also seeking an explainer video for your business that will help it grow, your search will end at Silver Bazel. We are expert at designing animated explainer videos for business promotion. We make professional explainer videos having a captivating story, attractive graphics, and clever animation as ingredients. The story and other elements in the video are aligned with your business goals and objectives to provide maximum benefit. To get a quote today, you may contact us on +91 8881 380 380.

You may view our work samples Here.