Saturday 22 April 2017

The Efficacy of Explainer Videos –Facts that Prove It All


Are you ignoring the use of explainer videos for business promotion? Video marketing is the primary choice today and such marketing endeavors are essential for grabbing the attention of your potential audience. When done effectively, adding video can benefit your organization in creating a brand identity of the product offered for sale. Video marketing is one thing that goes viral with maximum amount of likes and shares.

Explainer videos have now become an essential component of marketing done for your website and services. A 30 to 90 seconds explainer video is far more effective than the other marketing efforts that you make like doing SEM, SEO, PPC and Social media marketing. These have less appeal than other modes of visual presentations.

What do you expect from a website that very well describes your service? Most conventional types will include some images and text to put forward their message. But looking into the present case scenario, doing this is simply not enough. Video marketing with explainer video containing an effective sales quotation can turn the tide towards you. There are certain facts that prove it better:-


Edgar Dale’s Theory

Edgar Dale, an American educator was the founder of the cone experience that denotes the percentage relevant to leaning activities and learning outcomes. He made several crucial contributions to audio and visual instruction including a methodology that evaluates the efficacy of the content present in motion pictures. The picture given below explains his theory:-



Edgar made it clear that an explainer video defines, describes, add a scope for the audience to stand glued for a while. The users can actually take the final step of following the call to action leading to final sale of the product.


Audience Get Decisive with Explainer Videos

A recent poll shows that 90% of people who do online shopping find explainer videos interesting than other modes of promotion and above all they are able to make decisions. Whether it is to know about a product or simply reading the testimonials of customers, sales go higher with explainer videos. The customer can very well assess his or her decision on buying the product or going for something else.


Share Short and To the Point Explainers

You have an engaging Call to Action (CTA) but it is of no use if the video gets irritably long. The attention span of customers is shorter and videos less than 15 seconds are ones that get social exposure through sharing. Therefore, the need of the hour is to get engaging short content in explainer videos that work well on your ROI.


Explainer videos are a must-have for businesses to communicate their brand messages. Whether it's a complex idea or a creative solution, explainer videos leave a lasting impression on customers to learn more about your products and services.


To analyze if you are on the right path leading towards your target get an explainer video for your service. Silver Bazel provides video creation services and will create an explainer Video for you. Give a sure shot visit to our website www.silverbazel.com or call at (+91) 8881 380 380.

Wednesday 19 April 2017

How to Make Your Sales Pitch Talk More with Explainer Videos?


What makes your sales pitch talk more to generate maximum returns? Experts have annotated well and have agreed to the fact, that an effective sales pitch should explain the details of a new product and also highlight the company services. The effectiveness of the sales pitch should very well depend on how well the product is brought forth before its audience and the big part -What is being explained?  


The Facts

It is being estimated that 69% of the online traffic contains promotional video of product and services. This 69% is inclusive of the video on demand in explainer format. Customers turn to an explainer video mainly because such videos are concise in nature and are full of visual appeal. Video marketing help in emphasizing the sales pitch in the most jusfiable and interactive manner. This promotional video will most probably be recalled later, especially for your website and the service it provides. Such videos convey your brand message and also leave a lasting impression on the minds of the audience.


Explainer Video- The Best Solution

According to Shayla Price, a B2C Content Marketer, “Adding explainer video to marketing campaigns builds an emotional connection with your customers, which can lead to brand awareness and sales.” Explainer videos give corporate exposure to your business and play a pivotal role in generating more ROI. Such videos are the best marketing trends and moreover will better your conversion rates. 80% people remember what they see and visual experience is the most trusted means of communication. Business marketing videos are backed by compelling storytelling and then bringing the product into light with the use of well thought off animated graphics, visuals and thought provoking promotional voice over.


Do you have a Compelling Script?

A well written and easy to understand script of an explainer video is the crux of what is being explained and how well it catches attention. A sales pitch is almost incomplete without a voice given to it. When we come to explainer videos, scripts are the foundation on which the sales pitch rests and relays what is being told about the product. Such sales materials are full of catchy content backed by amazing facts or a storyline with product description as the main content. It is the voice over that counts and you can get it recorded by a voice over artist and integrate into the explainer video.

Explainer videos create the benchmark that is needed for your sales pitch to do serious business for you. Try and implement a short video to the home page of your website and let it do all the talking.

Silver Bazel offers solutions that will best promote your business through explainer videos. This explainer video company comprises of very talented team of script writers, 2D sketch artists and 3D animators who will make your sales pitch appealing and the most viewable piece of information available. For more insights call at (+91) 8881 380 380 or email at contact@silverbazel.com

Visit the website at www.silverbazel.com

Tuesday 4 April 2017

Explainer Videos Boost Up High Search Engine Ranking




Any business and the efforts used to make it popular, remains futile unless proper measures are taken to boost up search engine ranking. In this fast paced world, going along with the tide is what is recommended by experts. Apart from other business promotion activities like drafting mailers, blogging and newsletter subscription, Explainer Videos are the most viable methods. In context to this, explainer video is soon acquiring its valuable position and essentially used for optimum ranking.


Explainer Videos Rank Well in Google

Looking into the algorithmic rules of Google and other search engines, there are certain benchmarks that can be achieved to increase the time period, a visitor spends over a website. The SEO should make an effort to decrease the bounce rate. By bouncing rate, we mean the rate at which a visitor comes and leaves the website without any activity. Explainer Videos are something that Google loves and will crawl more sooner than imagined as it can boost visit times by 2 minutes on an average. The usual visit time in a website is 8 seconds approximately. As a result of this boost, the webmaster can expect less bouncing rate of his visitors. Google will then, take note of this rate on the basis of which it will crawl that particular website to assess good ranking.


YouTube Channel

YouTube is the next name with 2nd best ranking it has on Google. Youtube video channels have the potential to drive audiences towards what is being promoted through explainer videos. A well annotated YouTube submission of the explainer video will show the website link of the business that gets promoted. This link will direct potential audience towards the corporate website and consequently increase its ranking. You will be surprised at the rate at which search engines will crawl at active Youtube channels with explainer videos in it.


Explainer Video Sharing in Social Media

Social sharing of anything that tells about a business will make it known among potential viewers. Animated Videos have greater appeal, as it can very well convey the passion of the business. Time and again, it has been the best choice from a layman’s perspective. It is done very easily by implementing plug-ins of social shares just below the Video uploaded on the business website. This will make it easy to share with just a click. Sharing promotional video in Google+ account, Youtube, Facebook, Twitter, LinkedIn and other bookmarking websites will not only make the explainer video popular but will also give it much needed exposure to boost up search engine ranking.


Simply go ahead and maximize your chances to reach to the top of search engine ranking. Online promotional methods like SEM, SEO, Affiliate marketing, PPC, Social media marketing, Blogs and Ezine submissions help you achieve the best position in leading search engines.


Silver Bazel carefully assimilates information to create an explainer video that communicates well with the audience. The Silver Bazel team will give the explainer video, the edge it needs through captivating storyline in the form of voice over, amazing graphical elements and animated effects. 


To know more call at (+91) 8881 380 380 or email at contact@silverbazel.com