The Efficacy of Explainer Videos –Facts that Prove It All

Are you ignoring the use of explainer videos for business promotion? Video marketing is the primary choice today and such marketing endeavors are essential for grabbing the attention of your potential audience. When done effectively, adding video can benefit your organization in creating a brand identity of the product offered for sale. Video marketing is one thing that goes viral with maximum amount of likes and shares.

Explainer videos have now become an essential component of marketing done for your website and services. A 30 to 90 seconds explainer video is far more effective than the other marketing efforts that you make like doing SEM, SEO, PPC and Social media marketing. These have less appeal than other modes of visual presentations.

What do you expect from a website that very well describes your service? Most conventional types will include some images and text to put forward their message. But looking into the present case scenario, doing this is simply not enough. Video marketing with explainer video containing an effective sales quotation can turn the tide towards you. There are certain facts that prove it better:-

Edgar Dale’s Theory

Edgar Dale, an American educator was the founder of the cone experience that denotes the percentage relevant to leaning activities and learning outcomes. He made several crucial contributions to audio and visual instruction including a methodology that evaluates the efficacy of the content present in motion pictures. The picture given below explains his theory:-

Edgar made it clear that an explainer video defines, describes, add a scope for the audience to stand glued for a while. The users can actually take the final step of following the call to action leading to final sale of the product.


Audience Get Decisive with Explainer Videos

A recent poll shows that 90% of people who do online shopping find explainer videos interesting than other modes of promotion and above all they are able to make decisions. Whether it is to know about a product or simply reading the testimonials of customers, sales go higher with explainer videos. The customer can very well assess his or her decision on buying the product or going for something else.


Share Short and To the Point Explainers

You have an engaging Call to Action (CTA) but it is of no use if the video gets irritably long. The attention span of customers is shorter and videos less than 15 seconds are ones that get social exposure through sharing. Therefore, the need of the hour is to get engaging short content in explainer videos that work well on your ROI.


Explainer videos are a must-have for businesses to communicate their brand messages. Whether it's a complex idea or a creative solution, explainer videos leave a lasting impression on customers to learn more about your products and services.


To analyze if you are on the right path leading towards your target get an explainer video for your service. Silver Bazel provides video creation services and will create an explainer Video for you. Give a sure shot visit to our website www.silverbazel.com or call at (+91) 8881 380 380.

How to Make Your Sales Pitch Talk More with Explainer Videos?

What makes your sales pitch talk more to generate maximum returns? Experts have annotated well and have agreed to the fact, that an effective sales pitch should explain the details of a new product and also highlight the company services. The effectiveness of the sales pitch should very well depend on how well the product is brought forth before its audience and the big part -What is being explained?  

The Facts

It is being estimated that 69% of the online traffic contains promotional video of product and services. This 69% is inclusive of the video on demand in explainer format. Customers turn to an explainer video mainly because such videos are concise in nature and are full of visual appeal. Video marketing help in emphasizing the sales pitch in the most jusfiable and interactive manner. This promotional video will most probably be recalled later, especially for your website and the service it provides. Such videos convey your brand message and also leave a lasting impression on the minds of the audience.

Explainer Video- The Best Solution

According to Shayla Price, a B2C Content Marketer, “Adding explainer video to marketing campaigns builds an emotional connection with your customers, which can lead to brand awareness and sales.” Explainer videos give corporate exposure to your business and play a pivotal role in generating more ROI. Such videos are the best marketing trends and moreover will better your conversion rates. 80% people remember what they see and visual experience is the most trusted means of communication. Business marketing videos are backed by compelling storytelling and then bringing the product into light with the use of well thought off animated graphics, visuals and thought provoking promotional voice over.

Do you have a Compelling Script?

A well written and easy to understand script of an explainer video is the crux of what is being explained and how well it catches attention. A sales pitch is almost incomplete without a voice given to it. When we come to explainer videos, scripts are the foundation on which the sales pitch rests and relays what is being told about the product. Such sales materials are full of catchy content backed by amazing facts or a storyline with product description as the main content. It is the voice over that counts and you can get it recorded by a voice over artist and integrate into the explainer video.

Explainer videos create the benchmark that is needed for your sales pitch to do serious business for you. Try and implement a short video to the home page of your website and let it do all the talking.

Silver Bazel offers solutions that will best promote your business through explainer videos. This explainer video company comprises of very talented team of script writers, 2D sketch artists and 3D animators who will make your sales pitch appealing and the most viewable piece of information available. For more insights call at (+91) 8881 380 380 or email at contact@silverbazel.com

Visit the website at www.silverbazel.com

Explainer Videos Boost Up High Search Engine Ranking

Any business and the efforts used to make it popular, remains futile unless proper measures are taken to boost up search engine ranking. In this fast paced world, going along with the tide is what is recommended by experts. Apart from other business promotion activities like drafting mailers, blogging and newsletter subscription, Explainer Videos are the most viable methods. In context to this, explainer video is soon acquiring its valuable position and essentially used for optimum ranking.


Explainer Videos Rank Well in Google

Looking into the algorithmic rules of Google and other search engines, there are certain benchmarks that can be achieved to increase the time period, a visitor spends over a website. The SEO should make an effort to decrease the bounce rate. By bouncing rate, we mean the rate at which a visitor comes and leaves the website without any activity. Explainer Videos are something that Google loves and will crawl more sooner than imagined as it can boost visit times by 2 minutes on an average. The usual visit time in a website is 8 seconds approximately. As a result of this boost, the webmaster can expect less bouncing rate of his visitors. Google will then, take note of this rate on the basis of which it will crawl that particular website to assess good ranking.


YouTube Channel

YouTube is the next name with 2nd best ranking it has on Google. Youtube video channels have the potential to drive audiences towards what is being promoted through explainer videos. A well annotated YouTube submission of the explainer video will show the website link of the business that gets promoted. This link will direct potential audience towards the corporate website and consequently increase its ranking. You will be surprised at the rate at which search engines will crawl at active Youtube channels with explainer videos in it.


Explainer Video Sharing in Social Media

Social sharing of anything that tells about a business will make it known among potential viewers. Animated Videos have greater appeal, as it can very well convey the passion of the business. Time and again, it has been the best choice from a layman’s perspective. It is done very easily by implementing plug-ins of social shares just below the Video uploaded on the business website. This will make it easy to share with just a click. Sharing promotional video in Google+ account, Youtube, Facebook, Twitter, LinkedIn and other bookmarking websites will not only make the explainer video popular but will also give it much needed exposure to boost up search engine ranking.


Simply go ahead and maximize your chances to reach to the top of search engine ranking. Online promotional methods like SEM, SEO, Affiliate marketing, PPC, Social media marketing, Blogs and Ezine submissions help you achieve the best position in leading search engines.


Silver Bazel carefully assimilates information to create an explainer video that communicates well with the audience. The Silver Bazel team will give the explainer video, the edge it needs through captivating storyline in the form of voice over, amazing graphical elements and animated effects. 


To know more call at (+91) 8881 380 380 or email at contact@silverbazel.com

Three Reasons You Should Use Explainer Videos for your Business

As a business owner you need to keep a check on the type of promotional methods you are using for your business. What makes your business run for its money is more essential than any other thing. Business promotion is nothing but conveying a message of why people should come to you. Explainer videos come to the rescue, especially when you need to promote your business in the most innovative and attractive manner. Animated explainer videos with voice over technology elucidate the core features of the product and present it in the most unique manner.


Seeing, is Believing

According to a recent research conducted by Nielsen research training and consulting group, a time duration of 10 to 20 seconds is enough to grab interest of your potential online audience visiting your website and even during this duration just 10 seconds can either catch or drift attention. This scenario makes it mandatory to have something catchy and eye-grabbing for the audience to see. 80% people remember what they seerather than what they interpret through reading content. Explainer Videos solve the very purpose of result generated business promotion with short compelling voice over and innovative animation and graphics to actually make a person watching it, become curious for more.


Time Constraints

The modern world is more susceptible to stringent time schedules. Beating it and moving forward becomes difficult and amidst all these, businesses have to promote their product and services and also expect it to work and bring in good returns. It therefore, stands as great challenge to hook your audiences. Explainer videos have the potential to actually glue your customers.  Business promotion explainer videos are 60 to 90 seconds short and concise which the user can find engaging enough and view it out of interest.


The Fun Part

Nothing which is boring, stereotypical and lengthy is accepted by the audience you are targeting for your business and especially if it is for your online visitors. Monotonous and textual jargons hardly find any place in the promotion industry. Explainer Videos could be the ideal choice as you can also add fun elements to it. Animators use cross fading effect and pop-up images that are fun to watch. The company logo can also be designed in the most appealing way to stand out from the rest of the video.


We can thereby, conclude off with the very fact that explainer videos are soon breaking the usual trend of promoting business simply by adding some text in website. Explainer videos fulfill the very need of interacting with the customer in the most interactive manner and promoting business for assured returns.


Are you keen on getting an explainer video for your business? Silver Bazel will be the ideal choice as we bring in video creation services at affordable prices. With our team of expertise, we design captivating explainer videos targeting your potential market. We add voice over for the video and also amusing animated graphics to go with it. You may contact us on +91 8881 380 380 or e-mail at contact@silverbazel.com to get an instant quote from us.

A Good Explainer Video Can Increase Your Conversion Rate by 25%

A Good Explainer Video makes your business grow by increasing the conversion rate.

Today, businesses spend a lot of time, effort, and money in marketing and advertising their products and services. Whether it is offline advertising or online advertising, companies don’t want to leave any stone unturned. Irrespective of the size of the business, the budget allocation for advertising and marketing has increased over years. Advertising and marketing your products and services have become all the more important in the present times seeing the fierce competition and the global nature of business. But, the million dollar question is what the Return of Investment or ROI of all these marketing efforts is?

Truly speaking, a large portion of the money spent on conventional offline and online advertising, which includes articles/blogs posting, social media campaigns, SEO, PPC, etc., go wasted. Content is king, no doubt, but with the falling attention spans online, what is required is a smart combination of words and graphics that engages your potential customers and does not drive them away. Infographics do this job to some extent, but the best results can be obtained by following the latest trend in this direction: The Explainer Video.

Explainer Video has got recognition as a powerful business promotion tool in the present times. A large number of businesses, both big and small, are taking advantage of these videos in promoting their business. Startups are especially benefitting from explainer videos as these videos facilitate launching a new product or service forcefully in the market and brand building as well. Believe it or not, but a good explainer video can increase your conversion rate by 25% to 30%. Explainer videos enjoy a very high ROI; the following points will make it clear how the explainer videos manage to do so:

• Explainer videos explain your business quickly. They effectively tell about your business, products, and services to the potential customers in a brief period of about 90 seconds.
• They decrease the bounce rate. The informative and interesting explainer videos decrease the visitor bounce rate on your website by binding the visitors through their enchanting content.
• They increase your searchability. A carefully designed explainer video increases the searchability of your business’s website manifold. If you place this video on your website, the Google PageRank or PR of the website improves, which puts it high on the Google search results page.
• They facilitate brand building. A good quality explainer video has the capability of establishing brands, as it gets viral very easily and enjoys a high engagement rate.

After going through the above points, it becomes clear that explainer videos are an unparalleled business promotion tool. If you manage to get a good explainer video made for your business, your conversion rate would surely start to show an upward trend.

Silver Bazel is a leading provider of explainer video services. We make effective and engaging explainer videos forbusiness promotion at affordable prices. You may contact us on 8881 380 380. You may alternatively visit our website: http://www.silverbazel.com/.

3 Big Reasons to Narrate a Story in Your Explainer Video

Narrate an interesting story in your Explainer Video

Storytelling is a thing of yore. We all have grown up listening to stories; as a kid, we very much enjoyed the stories told by grandma. But wait, do you not enjoy listening to stories now. Our choice of stories as adults might have changed, but the fact is that we still enjoy listening to interesting stories. Actually, the human brain is hardwired to attract towards stories.

This is why we see most companies adding the vital element of a story in their business promotional videos or the Explainer Videos. We have listed below three big reasons to narrate a story in your business explainer video:

1)      It makes the video captivating

This is a very important aspect of telling a story in your explainer video. With the falling attention spans online, making the audience watch your video for one to two minutes, without losing attention, is a big challenge. Frankly speaking, nobody likes to look at hard facts and figures related to your business. People don’t have the time and patience to go through the long explanations about your business, and your products and services. But, if you could cleverly weave your products and services into a story and compliment it with animated characters and graphics, it makes for a perfect business promotion explainer video, which people would love to see.

2)      It makes the video unforgettable

Several psychological studies have proved that it is easy for the human mind to remember a story rather than remembering plain facts and information. Stories have an oral tradition that predates the Stone Age, and they are relevant even today. You might have heard or read about several memory techniques that make use of a story to make people remember things such as shopping lists, addresses, names, etc. This is so because your mind has an innate capacity to retain information better in the form of stories. Thus, an explainer video becomes a potent business promotion tool when fused with an interesting story.

3)      It facilitates differentiating your business

It is quite possible that many other people are in the same line of business as yours. In such a situation, you have to have something that differentiates your business; otherwise, you will not be able to beat the competition. Now, USP is a thing to achieve that differentiation factor, but it needs to be a very strong one (like Dominos 30 mins. Pizza delivery), which is not the case with many businesses. If you are a small business or startup, such USP is even hard to define. But, when you have an explainer video with an intelligently crafted story to define your business, you get the opportunity to highlight your business advantages forcefully. This definitely provides you an edge over the competition.

If you are also seeking an explainer video for your business that will help it grow, your search will end at Silver Bazel. We are expert at designing animated explainer videos for business promotion. We make professional explainer videos having a captivating story, attractive graphics, and clever animation as ingredients. The story and other elements in the video are aligned with your business goals and objectives to provide maximum benefit. To get a quote today, you may contact us on +91 8881 380 380.

You may view our work samples Here.

Mobile App Marketing Videos

Startups and small businesses from all over the country use app video production services because it's super interesting and affordable. One of the most effective ways to do mobile app advertising is with video. An app marketing video greatly enhances an app’s chance of success.

Advertising in general is built on three types of medium – text, image and video. It has been proven many times that video is the one that produces the best engagement, simply because it introduces viewers to a product in a best possible way. Some video ads of products have become legendary and today marketers consider them as iconic examples of what impact a video ad is capable of producing. In both cases the reason for their success was that they had triggered an emotional reaction and created a strong bond with a product.

Mobile apps are no different from any other product when it comes to creating a video add. It’s about introducing people to a product, where to get it and in the best case scenario, creating an emotional bond. When marketers create ads for a product, they either highlight its features or craft an ad that showcases its benefits.

Silver Bazel can take care of all your needs and produce a high quality marketing video for your app at an affordable cost. Our mobile app marketing videos look very professional and are very affordable. Now you can also have your professional video to advertise your apps. We provide mobile app video services to advertise your products and services with style.

App Promo Videos

We create cool app marketing videos of professional, Full HD quality. All you have to do is tell us your app name, type of the video, give us the screenshots of your app and we will do the rest. We will soon create an mp4 video which you can upload to Youtube, Facebook or your website.

So what are you waiting for? Contact us at +91 8881 380 380 or mail us at contact@silverbazel.com

You can also visit our website www.silverbazel.com