Business Promotion with Video Marketing- Are you ready for it?

Any business endeavor can get world wide acclaim through promotional videos by putting into use right promotional strategies used at the right time. A recent survey reveals some amazing facts on how video marketing leverage business promotion and make a company popular. There were around 600 marketing respondents who were of the opinion that around 90% marketers are using video in their campaigns and a promotional explainer video had a positive impact on their business increasing their conversion rates to 80% than what it was earlier. 

Audience Engagement

How can you most possibly define audience engagement? It is the fact of being involved or the process of encouraging people to get interested to know about the work of an organization. For an explainer video to generate optimum results, audience engagement is something which matters a lot. The publishing world whether it relates to print media, social media or company website, keeping the audience engaged throughout the active session of website visit is mandatory. Here the need of the hour would be to carefully analyze the factors or key metrics that will help in capturing interest and involvement of the viewer. Such viewers can then become future customers to the business enterprise that is being promoted. 

   

Adding a Preview Image of Video 

Use Explainer video preview images that will possibly make the audience click the video out of interest.  The preview image will be the one that best represents the video and its vital characteristics. The web media uploads that we do will ask the one uploading the video to select or add thumbnails to the video that act as preview image. A preview image can be the first frame of the video or the frame where the company is introduced to the audience. Sometimes the preview image can also show short snippets of the entire video to give an idea on what the video is about. 

Product Page

The video creator should assess the importance of a product page. A common marketing trend is to generate interest and a product is introduced best by highlighting not the basic but the essential attributes of the product. Special care should be taken in designing the frame where you will be naming the products and services of your company in the video. People should get aware of the product and also let them know what makes your company product distinct from the others. There has to be an interactive presentation of the product page and all its elements including the script that is used for the voice over. The voice over should clearly describe the product and how it will benefit the user. 

To know more on how explainer videos are created or to watch some of the explainer videos at Silver Bazel, visit at www.silverbazel.com. 

Interested in Explainer videos call us at +91 8881 380 380 and likewise you can email queries at contact@silverbazel.com

Five Essential Traits of Whiteboard Animation in Explainer Videos

Whiteboard animation for videos is one of the most viable and economical methods used to do advertisement and bring out the sales pitch in the most effective manner. Whiteboard do not encourage fluff and therefore are regarded more realistic in nature.

There are five essential traits of whiteboard animation:-

Animation that is Entertaining

Before finalizing any video, the animator has to ascertain the level at which it provides entertainment to the viewers. The animation industry clings on the fact that the viewer needs entertainment and at the same time a message is being conveyed to him. Whiteboard explainer video stand as a source of entertainment, the moment the animation starts with the sketching until the final character is drawn over a whiteboard. This stands as something which will entertain the viewers.

Greater Flexibility to Market it

Whiteboard animated explainer videos are flexible and adaptive to whatever the subject line or the topic of concentration stands to be. It means that any topic can mould in beautifully with the help of a powerful story line and voice over.

Help Channelize Audience Attention

Due to its creative method of relaying the message through sketching on whiteboard, this animation technique can grab viewer attention by showcasing the art of drawing and writing done through hand motion and is animated accordingly.

Can Narrate a Powerful Message

Narratives are most often ignored for their lengthiness but with whiteboard animation in explainer video, each and every detail of the story is carefully watched for because of its interactive presentation technique.

Properly Explains the Call to Action

The Call to Action (CTA) can turn the sales tide towards you and it is most effective in whiteboard animation. Whiteboard animation can become specific with the ‘Call to Action’ through whiteboard sketching where the message is clearly sent forward through visually appealing drawings and powerful catchy texts.

Silver Bazel caters to explainer video creation through whiteboard animation and has a team of expertise working on whiteboard animation projects. Each and every whiteboard animation is done with utmost precision, keeping in mind, what the client’s needs are and how well it is met. To know more visit at www.silverbazel.com.

Silver Bazel can be reached at (+91) 8881 380 380. Email at contact@silverbazel.com for queries and instant quote on the services. 

The Importance of ‘Call to Action’ in Explainer Videos

Explainer videos are making an impact into the world of business promotion with its unique way of storytelling. With the advent of motion graphics and whiteboard animation, explainer videos very well adapt the concept of animation which is inter-mingled with intellectual content meant for the target audience. The next important thing is to add an effective ‘Call to Action’ part which usually comes at the end of the video and is regarded as the most crucial and conclusive part.

Companies like Vimeo use, short length 20 second teasers of most happening corporate videos created by them. These videos are posted in Facebook each month and have enough clickable material, for the clicks to come and incite the viewers to stick to the video. This is a very well thought off strategy, of using short renditions of otherwise long videos, keeping the audience engaged so that they can relate to the CTA at the end.

How to Include 'Call to Action' (CTA)

CTA’s have the capability to drive your potential audience into becoming your business clients. You can include an effective CTA through different ways, to make the audience go for the product and services.

Here are some ways to include ‘Call to Action’ (CTA’s) in videos:-

• A share button can do the trick and make your videos viral in a snap of time. Implement one and see it do wonders within your ‘Call to Action’ section.
• Put links targeting your business, which will make it easy for the customer to pay a visit to the website and become ultimate user of your products and services.
• Clickable annotation towards the end of the textual part of the video or in the contact us frame will help drive traffic to your website.

‘Call to Actions’ can therefore, make the viewer stick to the video and achieve a rate of response from him.

Silver Bazel creates amazing explainer videos with call to action frames designed innovatively by adding animated graphics and effects to the texts and images. There are team of expert minds working on the animation and overall content of the video. To know more visit the corporate website at www.silverbazel.com or call at 8881 380 380. Likewise, e-mail Silver Bazel at contact@silverbazel.com with your queries and suggestions. 

Explainer Videos – Are you measuring your Videos Success?

Explainer Videos are soon becoming an integral part of video marketing strategy that goes viral in a quick span of time. You have very well spent a considerable amount of time and money in creating a Video and have uploaded it online. Your work does not end there. According to you, your explainer video is bound to do well but what lies next is an effort to analyze how well it is generating returns. It is about measuring the key metrics.

Analyzing the Viral Statistics

It is not just about looking at the number of likes and shares you get through social media exposure, there is more to it. Analysis of how your video is doing once it goes viral, acts as a determinant towards your videos success. Are people watching it? Are they watching the explainer video for leisure or they are serious buyers? Are they watching the entire video or following the ‘Call to Action’? These are questions that should be answered justifiably.

The Reach

How fast is the video catching attention is something often ignored after the video is uploaded but a periodic check on it can serve helpful in analyzing that whether the video is doing fine or need a revamped version. Are people watching it and how are they making attempts to reach out for the product that is being promoted? The traffic to the page and the number of plays and views to the video is another key factor to concentrate upon.

Social Media Insights

Uploading your explainer video in Facebook business page or creating a YouTube channel is another key determinant towards making a video popular so as to generate higher returns. After uploading a video to the YouTube channel or Facebook page check for the key metrics that best describe the performance of the video. The right hand corner just where the Video play screen is present we can see the likes and dislikes to the video and a click on the analytics tab will direct you to the page that has all the information including the graph showing maximum clicks and the point of origin of such clicks.

Effect on Conversion

Explainer videos have the potential and regarded good option to increase conversion by 25%. This is possible only when video viewers are complying with the call to action (CTA) process. It can be things like ‘share video’, ‘signing up to newsletter’ ‘Subscribe to Video’ or ‘E-mail Us’. Make sure the video is engaging enough to keep the audience attention intact till they reach the Call to Action video frame.

Getting an Explainer video for your business is easy with Silver Bazel offering its services with quality videos and the right sales pitch to get going with the promotion of your business. Silver Bazel designs captivating explainer video that targets your potential market. Contact us on +91 8881 380 380 or email at contact@silverbazel.com to get an instant quote today. Visit at www.silverbazel.com

The Efficacy of Explainer Videos –Facts that Prove It All

Are you ignoring the use of explainer videos for business promotion? Video marketing is the primary choice today and such marketing endeavors are essential for grabbing the attention of your potential audience. When done effectively, adding video can benefit your organization in creating a brand identity of the product offered for sale. Video marketing is one thing that goes viral with maximum amount of likes and shares.

Explainer videos have now become an essential component of marketing done for your website and services. A 30 to 90 seconds explainer video is far more effective than the other marketing efforts that you make like doing SEM, SEO, PPC and Social media marketing. These have less appeal than other modes of visual presentations.

What do you expect from a website that very well describes your service? Most conventional types will include some images and text to put forward their message. But looking into the present case scenario, doing this is simply not enough. Video marketing with explainer video containing an effective sales quotation can turn the tide towards you. There are certain facts that prove it better:-

Edgar Dale’s Theory

Edgar Dale, an American educator was the founder of the cone experience that denotes the percentage relevant to leaning activities and learning outcomes. He made several crucial contributions to audio and visual instruction including a methodology that evaluates the efficacy of the content present in motion pictures. The picture given below explains his theory:-

Edgar made it clear that an explainer video defines, describes, add a scope for the audience to stand glued for a while. The users can actually take the final step of following the call to action leading to final sale of the product.


Audience Get Decisive with Explainer Videos

A recent poll shows that 90% of people who do online shopping find explainer videos interesting than other modes of promotion and above all they are able to make decisions. Whether it is to know about a product or simply reading the testimonials of customers, sales go higher with explainer videos. The customer can very well assess his or her decision on buying the product or going for something else.


Share Short and To the Point Explainers

You have an engaging Call to Action (CTA) but it is of no use if the video gets irritably long. The attention span of customers is shorter and videos less than 15 seconds are ones that get social exposure through sharing. Therefore, the need of the hour is to get engaging short content in explainer videos that work well on your ROI.


Explainer videos are a must-have for businesses to communicate their brand messages. Whether it's a complex idea or a creative solution, explainer videos leave a lasting impression on customers to learn more about your products and services.


To analyze if you are on the right path leading towards your target get an explainer video for your service. Silver Bazel provides video creation services and will create an explainer Video for you. Give a sure shot visit to our website www.silverbazel.com or call at (+91) 8881 380 380.

How to Make Your Sales Pitch Talk More with Explainer Videos?

What makes your sales pitch talk more to generate maximum returns? Experts have annotated well and have agreed to the fact, that an effective sales pitch should explain the details of a new product and also highlight the company services. The effectiveness of the sales pitch should very well depend on how well the product is brought forth before its audience and the big part -What is being explained?  

The Facts

It is being estimated that 69% of the online traffic contains promotional video of product and services. This 69% is inclusive of the video on demand in explainer format. Customers turn to an explainer video mainly because such videos are concise in nature and are full of visual appeal. Video marketing help in emphasizing the sales pitch in the most jusfiable and interactive manner. This promotional video will most probably be recalled later, especially for your website and the service it provides. Such videos convey your brand message and also leave a lasting impression on the minds of the audience.

Explainer Video- The Best Solution

According to Shayla Price, a B2C Content Marketer, “Adding explainer video to marketing campaigns builds an emotional connection with your customers, which can lead to brand awareness and sales.” Explainer videos give corporate exposure to your business and play a pivotal role in generating more ROI. Such videos are the best marketing trends and moreover will better your conversion rates. 80% people remember what they see and visual experience is the most trusted means of communication. Business marketing videos are backed by compelling storytelling and then bringing the product into light with the use of well thought off animated graphics, visuals and thought provoking promotional voice over.

Do you have a Compelling Script?

A well written and easy to understand script of an explainer video is the crux of what is being explained and how well it catches attention. A sales pitch is almost incomplete without a voice given to it. When we come to explainer videos, scripts are the foundation on which the sales pitch rests and relays what is being told about the product. Such sales materials are full of catchy content backed by amazing facts or a storyline with product description as the main content. It is the voice over that counts and you can get it recorded by a voice over artist and integrate into the explainer video.

Explainer videos create the benchmark that is needed for your sales pitch to do serious business for you. Try and implement a short video to the home page of your website and let it do all the talking.

Silver Bazel offers solutions that will best promote your business through explainer videos. This explainer video company comprises of very talented team of script writers, 2D sketch artists and 3D animators who will make your sales pitch appealing and the most viewable piece of information available. For more insights call at (+91) 8881 380 380 or email at contact@silverbazel.com

Visit the website at www.silverbazel.com

Explainer Videos Boost Up High Search Engine Ranking

Any business and the efforts used to make it popular, remains futile unless proper measures are taken to boost up search engine ranking. In this fast paced world, going along with the tide is what is recommended by experts. Apart from other business promotion activities like drafting mailers, blogging and newsletter subscription, Explainer Videos are the most viable methods. In context to this, explainer video is soon acquiring its valuable position and essentially used for optimum ranking.


Explainer Videos Rank Well in Google

Looking into the algorithmic rules of Google and other search engines, there are certain benchmarks that can be achieved to increase the time period, a visitor spends over a website. The SEO should make an effort to decrease the bounce rate. By bouncing rate, we mean the rate at which a visitor comes and leaves the website without any activity. Explainer Videos are something that Google loves and will crawl more sooner than imagined as it can boost visit times by 2 minutes on an average. The usual visit time in a website is 8 seconds approximately. As a result of this boost, the webmaster can expect less bouncing rate of his visitors. Google will then, take note of this rate on the basis of which it will crawl that particular website to assess good ranking.


YouTube Channel

YouTube is the next name with 2nd best ranking it has on Google. Youtube video channels have the potential to drive audiences towards what is being promoted through explainer videos. A well annotated YouTube submission of the explainer video will show the website link of the business that gets promoted. This link will direct potential audience towards the corporate website and consequently increase its ranking. You will be surprised at the rate at which search engines will crawl at active Youtube channels with explainer videos in it.


Explainer Video Sharing in Social Media

Social sharing of anything that tells about a business will make it known among potential viewers. Animated Videos have greater appeal, as it can very well convey the passion of the business. Time and again, it has been the best choice from a layman’s perspective. It is done very easily by implementing plug-ins of social shares just below the Video uploaded on the business website. This will make it easy to share with just a click. Sharing promotional video in Google+ account, Youtube, Facebook, Twitter, LinkedIn and other bookmarking websites will not only make the explainer video popular but will also give it much needed exposure to boost up search engine ranking.


Simply go ahead and maximize your chances to reach to the top of search engine ranking. Online promotional methods like SEM, SEO, Affiliate marketing, PPC, Social media marketing, Blogs and Ezine submissions help you achieve the best position in leading search engines.


Silver Bazel carefully assimilates information to create an explainer video that communicates well with the audience. The Silver Bazel team will give the explainer video, the edge it needs through captivating storyline in the form of voice over, amazing graphical elements and animated effects. 


To know more call at (+91) 8881 380 380 or email at contact@silverbazel.com