Three Reasons You Should Use Explainer Videos for your Business

As a business owner you need to keep a check on the type of promotional methods you are using for your business. What makes your business run for its money is more essential than any other thing. Business promotion is nothing but conveying a message of why people should come to you. Explainer videos come to the rescue, especially when you need to promote your business in the most innovative and attractive manner. Animated explainer videos with voice over technology elucidate the core features of the product and present it in the most unique manner.


Seeing, is Believing

According to a recent research conducted by Nielsen research training and consulting group, a time duration of 10 to 20 seconds is enough to grab interest of your potential online audience visiting your website and even during this duration just 10 seconds can either catch or drift attention. This scenario makes it mandatory to have something catchy and eye-grabbing for the audience to see. 80% people remember what they seerather than what they interpret through reading content. Explainer Videos solve the very purpose of result generated business promotion with short compelling voice over and innovative animation and graphics to actually make a person watching it, become curious for more.


Time Constraints

The modern world is more susceptible to stringent time schedules. Beating it and moving forward becomes difficult and amidst all these, businesses have to promote their product and services and also expect it to work and bring in good returns. It therefore, stands as great challenge to hook your audiences. Explainer videos have the potential to actually glue your customers.  Business promotion explainer videos are 60 to 90 seconds short and concise which the user can find engaging enough and view it out of interest.


The Fun Part

Nothing which is boring, stereotypical and lengthy is accepted by the audience you are targeting for your business and especially if it is for your online visitors. Monotonous and textual jargons hardly find any place in the promotion industry. Explainer Videos could be the ideal choice as you can also add fun elements to it. Animators use cross fading effect and pop-up images that are fun to watch. The company logo can also be designed in the most appealing way to stand out from the rest of the video.


We can thereby, conclude off with the very fact that explainer videos are soon breaking the usual trend of promoting business simply by adding some text in website. Explainer videos fulfill the very need of interacting with the customer in the most interactive manner and promoting business for assured returns.


Are you keen on getting an explainer video for your business? Silver Bazel will be the ideal choice as we bring in video creation services at affordable prices. With our team of expertise, we design captivating explainer videos targeting your potential market. We add voice over for the video and also amusing animated graphics to go with it. You may contact us on +91 8881 380 380 or e-mail at contact@silverbazel.com to get an instant quote from us.

A Good Explainer Video Can Increase Your Conversion Rate by 25%

A Good Explainer Video makes your business grow by increasing the conversion rate.

Today, businesses spend a lot of time, effort, and money in marketing and advertising their products and services. Whether it is offline advertising or online advertising, companies don’t want to leave any stone unturned. Irrespective of the size of the business, the budget allocation for advertising and marketing has increased over years. Advertising and marketing your products and services have become all the more important in the present times seeing the fierce competition and the global nature of business. But, the million dollar question is what the Return of Investment or ROI of all these marketing efforts is?

Truly speaking, a large portion of the money spent on conventional offline and online advertising, which includes articles/blogs posting, social media campaigns, SEO, PPC, etc., go wasted. Content is king, no doubt, but with the falling attention spans online, what is required is a smart combination of words and graphics that engages your potential customers and does not drive them away. Infographics do this job to some extent, but the best results can be obtained by following the latest trend in this direction: The Explainer Video.

Explainer Video has got recognition as a powerful business promotion tool in the present times. A large number of businesses, both big and small, are taking advantage of these videos in promoting their business. Startups are especially benefitting from explainer videos as these videos facilitate launching a new product or service forcefully in the market and brand building as well. Believe it or not, but a good explainer video can increase your conversion rate by 25% to 30%. Explainer videos enjoy a very high ROI; the following points will make it clear how the explainer videos manage to do so:

• Explainer videos explain your business quickly. They effectively tell about your business, products, and services to the potential customers in a brief period of about 90 seconds.
• They decrease the bounce rate. The informative and interesting explainer videos decrease the visitor bounce rate on your website by binding the visitors through their enchanting content.
• They increase your searchability. A carefully designed explainer video increases the searchability of your business’s website manifold. If you place this video on your website, the Google PageRank or PR of the website improves, which puts it high on the Google search results page.
• They facilitate brand building. A good quality explainer video has the capability of establishing brands, as it gets viral very easily and enjoys a high engagement rate.

After going through the above points, it becomes clear that explainer videos are an unparalleled business promotion tool. If you manage to get a good explainer video made for your business, your conversion rate would surely start to show an upward trend.

Silver Bazel is a leading provider of explainer video services. We make effective and engaging explainer videos forbusiness promotion at affordable prices. You may contact us on 8881 380 380. You may alternatively visit our website: http://www.silverbazel.com/.

3 Big Reasons to Narrate a Story in Your Explainer Video

Narrate an interesting story in your Explainer Video

Storytelling is a thing of yore. We all have grown up listening to stories; as a kid, we very much enjoyed the stories told by grandma. But wait, do you not enjoy listening to stories now. Our choice of stories as adults might have changed, but the fact is that we still enjoy listening to interesting stories. Actually, the human brain is hardwired to attract towards stories.

This is why we see most companies adding the vital element of a story in their business promotional videos or the Explainer Videos. We have listed below three big reasons to narrate a story in your business explainer video:

1)      It makes the video captivating

This is a very important aspect of telling a story in your explainer video. With the falling attention spans online, making the audience watch your video for one to two minutes, without losing attention, is a big challenge. Frankly speaking, nobody likes to look at hard facts and figures related to your business. People don’t have the time and patience to go through the long explanations about your business, and your products and services. But, if you could cleverly weave your products and services into a story and compliment it with animated characters and graphics, it makes for a perfect business promotion explainer video, which people would love to see.

2)      It makes the video unforgettable

Several psychological studies have proved that it is easy for the human mind to remember a story rather than remembering plain facts and information. Stories have an oral tradition that predates the Stone Age, and they are relevant even today. You might have heard or read about several memory techniques that make use of a story to make people remember things such as shopping lists, addresses, names, etc. This is so because your mind has an innate capacity to retain information better in the form of stories. Thus, an explainer video becomes a potent business promotion tool when fused with an interesting story.

3)      It facilitates differentiating your business

It is quite possible that many other people are in the same line of business as yours. In such a situation, you have to have something that differentiates your business; otherwise, you will not be able to beat the competition. Now, USP is a thing to achieve that differentiation factor, but it needs to be a very strong one (like Dominos 30 mins. Pizza delivery), which is not the case with many businesses. If you are a small business or startup, such USP is even hard to define. But, when you have an explainer video with an intelligently crafted story to define your business, you get the opportunity to highlight your business advantages forcefully. This definitely provides you an edge over the competition.

If you are also seeking an explainer video for your business that will help it grow, your search will end at Silver Bazel. We are expert at designing animated explainer videos for business promotion. We make professional explainer videos having a captivating story, attractive graphics, and clever animation as ingredients. The story and other elements in the video are aligned with your business goals and objectives to provide maximum benefit. To get a quote today, you may contact us on +91 8881 380 380.

You may view our work samples Here.

Mobile App Marketing Videos

Startups and small businesses from all over the country use app video production services because it's super interesting and affordable. One of the most effective ways to do mobile app advertising is with video. An app marketing video greatly enhances an app’s chance of success.

Advertising in general is built on three types of medium – text, image and video. It has been proven many times that video is the one that produces the best engagement, simply because it introduces viewers to a product in a best possible way. Some video ads of products have become legendary and today marketers consider them as iconic examples of what impact a video ad is capable of producing. In both cases the reason for their success was that they had triggered an emotional reaction and created a strong bond with a product.

Mobile apps are no different from any other product when it comes to creating a video add. It’s about introducing people to a product, where to get it and in the best case scenario, creating an emotional bond. When marketers create ads for a product, they either highlight its features or craft an ad that showcases its benefits.

Silver Bazel can take care of all your needs and produce a high quality marketing video for your app at an affordable cost. Our mobile app marketing videos look very professional and are very affordable. Now you can also have your professional video to advertise your apps. We provide mobile app video services to advertise your products and services with style.

App Promo Videos

We create cool app marketing videos of professional, Full HD quality. All you have to do is tell us your app name, type of the video, give us the screenshots of your app and we will do the rest. We will soon create an mp4 video which you can upload to Youtube, Facebook or your website.

So what are you waiting for? Contact us at +91 8881 380 380 or mail us at contact@silverbazel.com

You can also visit our website www.silverbazel.com

Web Video Production

A successful video production strategy demands a well-defined Internet strategy.
Silver Bazel, Noida has an unmatched understanding of how the Internet has transformed the way individuals and businesses consume video content.

Knowing how your content is going to be viewed—the technical, environmental, and behavioral considerations—has a critical impact on how the video is edited, produced and optimized.

It must include mobile and tablet deployment as well, since most businesses are now leveraging these devices. Few video production companies offer our level of sophistication and know-how.

We consider various key factors when we embark on any new project:

• Where will these videos be viewed? Cell phone? Desktop? Tablet?
• Will the creative execution and approach be applicable to these platforms?
• How will this effect the message and the tone?
• Will multiple versions need to be created? How many? For which platform?
• What are the technical considerations, such as the operating systems? Browser type? Device type? Content streaming issues?
• How do we ensure the most seamless and smoothest viewing experience?
• How do the videos need to be formatted and coded?
• Who are the viewers? What is the corporate deployment strategy?

No creative or production decision is made until we determine these factors and fully understand what role the Internet is going to play in the final production.

Viral Videos

A growing trend is to develop viral videos: a video content that is quickly and immediately accepted and shared by a large population of users. While viral growth cannot always be predicted, Silver Bazel has successfully launched videos with viewing records that still stand today.

Gaining this kind of mass popularity can be a boon for businesses looking for brand awareness or identity. Silver Bazel has become a thought leader in replicating the best possible environments for a viral video to occur. When it’s applicable for the given business goals, we apply the best practices to the development of a video so it is optimal for a viral event.

Sharing on Social Media Platforms

Merging our video development expertise with today’s new social media disciplines is another key differentiator that Silver Bazel offers. In an ever-changing world of content consumption, it is critical to understand how your videos will be applicable to sites like Facebook, YouTube, LinkedIn and Twitter. Our clients see a greater return on investment, knowing that Silver Bazel provides a comprehensive understanding of video delivery across all of today’s emerging content platforms.

Measurement

The Internet offers a far more durable means of measuring success. Performance analytics offer multiple benefits to our clients, and our fluency with these tools delivers another layer of return on investment:

• Measure local, regional, national, and international impact.
• Integrate video views toward Google rankings for any initiatives in SEO (search engine optimization).
• Measure spikes in customer interaction.
• Measure customer website retention.
• Increased engagement time on corporate websites.
• Calculate conversion rates related to video views.

Silver Bazel understands web video best practices and ensures that your production will be designed to attain maximum impact across all web-based platforms.

Do you need a video that communicates with the public with the maximum return on investment? Let SilverBazel provide the solution.

Call us at (+91) 8881380 380 or mail us at contact@silverbazel.com

You can also visit our website www.silverbazel.com

Sales & Marketing Video Production

Videos can be used as a perfect tool to assist with both sales and marketing for your company or organization. At Silver Bazel, we have produced many sales and marketing videos for many businesses and companies throughout the country. Sales and marketing videos can help to convey value proposition more effectively, create credibility and generate desire for a company’s products or services.

Silver Bazel has been creating powerful sales and marketing videos for a long time. Whether you need a short 30-second piece or a 30-minute in-depth presentation, Silver Bazel can provide just what you need to create a high quality, high impact sales and marketing video.

A sales video can act like a 24-hour salesperson, working 365 days, selling to customers worldwide. It could be a powerful tool that will give your company the ability to present your products and services to potential customers, while demonstrating your facility’s operations and capabilities to the customer.

A professional sales video can leave a long-lasting impression and help your salespeople close more sales. Marketing videos can act as a flexible sales tool to add to your marketing mix to increase customer’s knowledge, leads and sales.

Concept to Completion

These days many companies are using an advertising agency to handle the creative aspects of their sales and marketing videos, but Silver Bazel’s creative services can also help you with any part of the process in creating your sales and marketing videos. Silver Bazel can provide writers, sketch artists, graphic artists and animators to help you develop your sales and marketing videos.

Full Service Video Production Facility

Our expert team has the most experienced and professional artists in Delhi NCR. Their years of experience in the industry, combined with the latest production gear and techniques, allow us to provide you with unrivaled production quality.

Silver Bazel can be your partner in producing compelling sales and marketing videos that come to life. Whether this is your first production experience or you are a seasoned veteran, our team will help make the experience rewarding and enjoyable.

We welcome you to check out our portfolio to see what we have achieved for other clients just like you, then give us a call or fill out our simple enquiry form and one of our friendly staff will contact you to discuss the creation of your new sales and marketing video.

Call us at  (+91) 8881 380 380 or mail us at contact@silverbazel.com

Visit us at www.silverbazel.com

4 signs your company needs promotional videos

In the vast world of marketing, a video is a tool you have probably thought about using at least once or twice. Video has quickly become one of the best ways to reach the audience, at the right time, with a message that matters to them – and that’s why video marketing has become so popular these days.

According to the most recent statistics, consumers are 64% more likely to buy a product online after watching its promotional video. When it comes to audience, the appetite for video only continues to grow: YouTube reports a 100% increase in mobile consumption with every passing year.

But even with all these impressive statistics, people are sometimes hesitant and wonder if the video is truly something they need. So how do you know when it’s the high time to take the plunge and give video marketing a try? Here are the 4 signs to know when you really need a promotional video for your company!

1. When your sales are down

When your website and other marketing channels are lacking the videos, you are losing potential clients and therefore your sales too. A video has become the number 1 communication and marketing tool, especially when it comes to targeting mobile users. Video is essentially necessary for online sales, to the point where it becomes expected by consumers.

It is reported that 50% of CEOs will seek out more information about a company or an organization after watching a video and 65% of executives will visit a marketer’s website after viewing it. The power, video has to increase sales is overwhelming. These days, if you don’t offer a video, people will simply look for a website or a platform that does.

2. When your website has a high bounce rate

The need for increased sales may be a sign that you need to give promotional videos a shot. However, what many business owners don’t understand is the need to capture a target audience quickly. This is precisely what a video does so well. When your customers are looking for a product or a service online, most of them will start with a keyword search, see a link to a homepage, and click the link.

If there is no video to welcome them to your home page, then there’s usually a big block of text in its place. When a potential client is in that early introduction stage, they may be willing to invest a few minutes in watching a video. The same can’t be said for reading text. This is the moment where you need to instill confidence in your audience about your product or services – it’s the time to “knock their socks off.”

3. You aren’t connecting with your customers

The need to truly woo your target audience leads us into our next point: you need to take the human approach and make a personal connection with your audience.

If someone is checking out your website, they want a proper introduction and to feel right away that they can trust you. A short “About Us” video accomplishes this in a matter of minutes because it makes that human connection. It’s easy to show your audience who you really are through a video and it’s the best way to showcase your personality.

A good video marketing company knows how to capture that human aspect of your business. They will be able to bring out the passion of yours, what it is you crave and translate this into a captivating video. The video, in essence, always comes back to people and must focus on the human connection in order to attract viewers successfully.

4. You aren’t reaching your target audience

So perhaps you have a blog about your company and that’s a great start.

However, when you invest in video, you can use that same video over and over again. Email marketing, presentations, social media feeds, press releases, conferences and trade shows are all excellent examples of usages for your video. You’re taking your investment and distributing it across 10-15 different platforms, which are essentially giving yourself 15 more ways to make money.

Are you still unsure about the video? That’s OK. We suggest you to do a lot of research, contact some marketing professionals and chat with your friends & family to find out how much video they are watching. The answer may surprise you!

Are you interested in promotional videos, but unsure where to start? Contact Silver Bazel today! You can call us at (+91) 8881 380 380 or mail us at contact@silverbazel.com

You can also visit our website- www.silverbazel.com