Tuesday, 21 November 2017

Explainer Videos – 4 Types that Exemplify the Best in Animation


Explainer videos exemplify the best of motion graphics along with the sales message which becomes more effective than textual content. Corporate explainer videos are short, to the point with the message given in short snippets or points along with animated effect to make it more effective and actually convey the message in the most interactive manner.

A 60 second video is capable of showing all the company services in a single click. Business Explainer videos can be interpreted in a faster way and much more effective than texts. Explainer videos can be of varied types like the ones that focus on a particular character and bring it live through animation, or videos that have storyboard with pictures on a whiteboard background

The Four Types are as follows:-

Character Animation Explainer Videos- The videos using character animation makes the process of animation by bringing the character into life. This type of video acts a boon to business world which works high on promotion. The first and foremost is creation of videos that will make the characters used in it alive so as to bring forth your sales pitch in the best possible and effective manner. Such videos create a vast illusion of thought, emotion and personality.

Whiteboard Animation Explainer Video- Whiteboard animation works on a white background where images can be drawn by means of an animated hand that writes and makes sketch on the whiteboard. Your sales pitch is conveyed here through whiteboard animation with a creative story and pictures to support it. It is used in advertising for TV and internet to communicate messages in an innovative and unique way.

Motion GraphicExplainer Videos- Motion graphics videos are dominated by motion graphics with a lot of illusion of motion. These types of videos also use rotation that takes place and is supported by music that goes best with the graphics. It is used for multimedia presentation and brand promotion.

Live Action Explainer Video- You can also live video of a happening event in combination with some motion graphics or simply show live action in the video. The sales message can be delivered through appealing voice over that runs in the background.

Silver Bazel is an corporate explainer video company offering Explainer video creation services worldwide. Silver Bazel is a video service provider in Delhi NCR. There are talented individuals dedicated towards presenting the best animation with typography and 3D effects. For more details contact us at contact@silverbazel.com or call at 8881 380 380 .

Friday, 3 November 2017

Get Viral with a Difference- Share your Explainer Video


Videos are created for one sole motive and that is to get audience engagement and  make it entertaining at the same time; they are often liked, commented on and shared across social media platforms, acquiring more and more views. A top-quality video can even be shared to the extent that it goes viral. The sharing of a video can build brand identity and recognition as the images and sounds in animated explainer videos can become synonymous with a brand.
Where, how, and by whom an animated video is shared can influence the brand image that is formed. The nature of a start-up business and its objectives impact on the way animation explainer videos is best applied.

Videos that Inform us More
You need need to share information but would like to avoid the textual jargon, then switch to Infographics that are a great way to share information. It is done through amazing text with overwhelming facts with the use of icons and graphics. People who create info graphics do their work partly because they believe info graphics are a great way to communicate information. Since the people in this field also need to communicate information about their work, it was inevitable that info graphics about info graphics would eventually be created as the most viable means of communication details that is worth knowing and deserving to be referred back for later. You can also use information along with 3D visualization in corporate explainer videos.

Conversion Matters

The stats reveal that 80% of internet users recall watching a video ad on a website they visited past 30 days. This quality to recall is great when the video reached the call to action part. Similarly, consumers who watch product video are 85% more likely to buy products, compared to those who do not watch product video. An interactive explainer video on the drop box home page increases conversions by 10%. This increase meant $48 million in additional revenue in 2012. In short, animated video increase conversion rates by 20% or more.

Silver Bazel works on the conversion levels and make it count for you. The company does this through amazing video production that are rendered in the most interactive manner through animation that goes at par beyond perfection. To find out how your company could best use this fabulous instrument of content marketing and product marketing through video creation, give us a call on 8881 380 380 or email contact@silverbazel.com.

Monday, 23 October 2017

How Effective are Explainer Videos- An Analysis


If you are ignoring the use of explainer videos for business promotion, then you are most possibly on the wrong track. Video marketing is the primary choice today and such marketing endeavors are essential for grabbing the attention of your potential audience. When done effectively, adding video can benefit your organization in creating a brand identity of the product offered for sale. Video marketing is one thing that goes viral with maximum amount of likes and shares.

Explainer videos have now become an essential component of marketing done for your website and services. A 30 to 90 seconds explainer video is far more effective than the other marketing efforts that you make like doing SEM, SEO, PPC and Social media marketing. These have less appeal than other modes of visual presentations.

What do you expect from a website that very well describes your service? Most conventional types will include some images and text to put forward their message. But looking into the present case scenario, doing this is simply not enough. Video marketing with explainer video containing an effective sales quotation can turn the tide towards you. There are certain facts that prove it better:-

Edgar Dale’s Theory

Edgar Dale, an American educator was the founder of the cone experience. He made several crucial contributions to audio and visual instruction. He devised a methodology that evaluates the efficacy of the content present in motion pictures. Edgar made it clear that an explainer video defines, describes, add a scope for the audience to stand glued for a while. The users can actually take the final step of following the call to action leading to final sale of the product.

Audience Get Decisive with Explainer Videos

A recent poll shows that 90% of people who do online shopping find explainer videos interesting than other modes of promotion and above all they are able to make decisions. Whether it is to know about a product or simply reading the testimonials of customers, sales go higher with explainer videos. The customer can very well asses his or her decision on buying the product or going for something else.

Share Short and To the Point Explainers

You have an engaging Call to Action (CTA) but it is of no use if the video gets irritably long. The attention span of customers is shorter and videos less than 15 seconds are ones that get social exposure through sharing. Therefore, the need of the hour is to get engaging short content in explainer videos that work well on your ROI.

Explainer videos are a must-have for businesses to communicate their brand messages. Whether it's a complex idea or a creative solution, explainer videos leave a lasting impression on customers to learn more about your products and services.

To analyze if you are on the right path leading towards your target audience, get an explainer video for your service. Silver Bazel provides video creation services and will create an Explainer Video for you. Give a sure shot visit to the company website www.silverbazel.com or call at (+91) 8881 380 380.

All queries and suggestions are welcomed. Please e-mail at contact@silverbazel.com

Wednesday, 11 October 2017

‘Call to Action’ in Explainer Videos- Make it Effective


With the advent of motion graphics and whiteboard animation, explainer videos very well adapt the concept of animation which is inter-mingled with intellectual content meant for the target audience. The next important thing is to add an effective ‘Call to Action’ part which usually comes at the end of the video and is regarded as the most crucial and conclusive part. Explainer videos are effective in making a story tell its tale and also bring forth the product of importance thereby making an impact into the world of business promotion with its unique way of storytelling.
There are companies using short length 20 second teasers of most happening corporate videos created by them. These videos are posted in Facebook each month and have enough clickable material, for the clicks to come and incite the viewers to stick to the video. This is a very well thought off strategy, of using short renditions of otherwise long videos, keeping the audience engaged so that they can relate to the CTA at the end.
CTA’s have the capability to drive your potential audience into becoming your business clients. You can include an effective CTA through different ways, to make the audience go for the product and services.
Here are some ways to include ‘Call to Action’ (CTA’s) in videos:-
  • A share button can do the trick and make your videos viral in a snap of time. Implement one and see it do wonders within your ‘Call to Action’ section.
  • Put links targeting your business, which will make it easy for the customer to pay a visit to the website and become ultimate user of your products and services.
  • Clickable annotation towards the end of the textual part of the video or in the contact us frame will help drive traffic to your website.
‘Call to Actions’ can therefore, make the viewer stick to the video and achieve a rate of response from him.

Silver Bazel creates amazing explainer videos with specific and very effective call to action frames designed in an innovative manner by adding animated graphics and effects to the texts and images. There are team of expert minds working on the animation and overall content of the video. To know more visit the corporate website at www.silverbazel.com or call at 8881 380 380. Likewise, e-mail Silver Bazel at contact@silverbazel.com with your queries and suggestions. 

Friday, 6 October 2017

Explainer Videos - The Best Option in a Really Busy World



Being assertive on the methods of business promotion in a really busy world is considered a challenge. But with explainer video and the way it promotes the company and its product, it is an all total different scenario. The videos have text animation along with 2D and 3D visualization.
Explainer video is the use of technology like visual graphics with character animation to create videos that matter. It is also the use of certain other types of animation or simply the use of info-graphics to bring forth an idea for business promotion. It is done in the most innovative manner through Explainer videos.

The Time Factor

We are into a world which is bound by time limits. There is hardly any scope for things other than those that matter. Why not incorporate an explainer video to make things easy? Add some innovation into the way your sales pitch is relayed to the audience.

The idea is to incorporate something so that people find time to view your business promotion material. Adding a story and relating to the audience is a must and an explainer video works on the set guidelines where the audience gets to relate with a problem which might be the problem of their lives and then is offered with solutions in the video itself. This will therefore make the audience interested enough to watch the entire explainer video.

The Facts to Know

The research on the responsiveness of viewers after visiting a website reveals that a time duration of 10 to 20 seconds is just enough to catch attention or otherwise get distracted and resort to other interesting website. The research points out that explainer videos understands the very need to add interactive elements and work on the sales pitch which is concise and has the required amount of animation in it.


Explainer videos break the usual monotony and because of this reason we have an explainer video company known as Silver Bazel that caters to video creation solution and animation services. To know more and avail the explainer video creation service call at (+91) 8881 380 380  or send e-mail for queries and suggestions at contact@silverbazel.com. Visit the company website at www.silverbazel.com.

Tuesday, 19 September 2017

Video Marketing Techniques that Work


A recent survey reveals some amazing facts on how explainer video marketing leverage business promotion and make a company popular. The publishing world whether it relates to print media, social media or company website, keeping the audience stick to the video is one key aspect throughout the active session of website. There are some techniques that do wonders to the key metrics of the video available after it shared to the World Wide Web.

The Stats Say it All

Any business endeavor can get world wide acclaim through 3D animation promotional videos by putting into use right promotional strategies used in the accurate zones. 90% marketers are using video in their campaigns and a promotional explainer video is the name behind the many increased conversion rates exceeding up to 80% when compared to the earlier stats.

Something Engaging

Are you with the tide that concentrates more upon the engagement factor and elements to add in video that will make your audience stay for long? Either use promotional thumbnails that say much about the video through a little snapshot of the video in its thumbnail or at least a page that will work well when added as a thumbnail. The preview image can be the first frame of the video or the frame where the company is introduced to the audience. Sometimes the preview image can also show short snippets of the entire video to give an idea on what the explainer video is about. 

Emphasis on Product

The product page is essential and is the core point where the video call to action will be taken into consideration. It is product that the user is keen to buy and is therefore referring to the video at the first place. A common explainer video marketing trend is to generate interest and a product is introduced best by highlighting not the basic but the essential attributes of the same.

Silver Bazel has a clear cut approach when it comes to creation of explainer video with all aspects taken care off in the best possible manner. Check out the website to know more on the steps involved in the production of explainer videos, visit at www.silverbazel.com. Need an explainer video? Call us at +91 8881 380 380 and likewise email queries at contact@silverbazel.com

Thursday, 14 September 2017

Responsive Websites with Explainer Videos


If you are into a business and want to increase its viewership, one sound advice would be to go online. The World Wide Web will help you succeed. All you need is a domain relevant to your cliché market and a website that will make your business live and happening. If a website is designed properly and looks attractive and has an explainer video in it, there will be more visits to it and hence communicating the website’s message in a more effective way.

Coming up with a website is good idea and one big step towards giving your business the acclaim it deserves. Web development relates to a comprehensive set of tasks which works in liaison with what the client needs. The development process involves non-design elements like markup, coding and content management system.

Responsive Website Design 

The content, design and performance of a website are necessary across all devices to ensure usability and satisfaction. If you want to improve the look and feel of your website, give a more responsive web design which is compatible with a variety of devices.

SEO Friendly E-commerce Websites 

Web Development with explainer videos is an altogether combined effort of the developers to come up with static and dynamic website with multiple language support, FTP server support , maintenance along with explainer video creation with 2D and 3D visualization in it. Corporate e-commerce website designing is combined with on-page search engine optimization (SEO) with descriptions, Meta keywords and Meta titles added into the source code.

Why Explainer Videos?

It will help increase conversion rate and lower the bounce rate with responsive website design.
Compatible with a fully functional e-commerce website with a shopping cart design.
Complete visual presentation though graphics and animation on banner.
Cost effective and easy to implement designs.
Explainer videos can be played and is compatible with all types of latest mobile devices.

Silver Bazel can be the ideal choice for you in giving a new look and feel to the website designed for you along with an equally relevant explainer video with 2D and 3D animation and 3D visualization. This web development and design company believes in customer’s satisfaction to consistently meet with client’s needs as highest priority and also retrieve higher ranking in search engines. To know more on explainer video, website development, 3D animation videos visit www.silverbazel.com, give a call at +91 8881 380 380 or send e-mail at contact@silverbazel.com