In the vast world of marketing, a video is a tool you have probably thought about using at least once or twice. Video has quickly become one of the best ways to reach the audience, at the right time, with a message that matters to them – and that’s why video marketing has become so popular these days.
According to the most recent
statistics, consumers are 64% more likely to buy a product online after
watching its promotional video. When it comes to audience, the appetite for
video only continues to grow: YouTube reports a 100% increase in mobile
consumption with every passing year.
But even with all these impressive
statistics, people are sometimes hesitant and wonder if the video is truly
something they need. So how do you know when it’s the high time to take the
plunge and give video marketing a try? Here are the 4 signs to know when you
really need a promotional video for your company!
1. When your sales are
down
When your website and other marketing
channels are lacking the videos, you are losing potential clients and therefore
your sales too. A video has become the number 1 communication and marketing
tool, especially when it comes to targeting mobile users. Video is essentially
necessary for online sales, to the point where it becomes expected by
consumers.
It is
reported that 50% of CEOs will seek out more information about a company or an organization
after watching a video and 65% of executives will visit a marketer’s website
after viewing it. The power, video has to increase sales is overwhelming. These
days, if you don’t offer a video, people will simply look for a website or a platform
that does.
2. When your website has a high bounce rate
The need for increased sales may be a
sign that you need to give promotional videos a shot. However, what many
business owners don’t understand is the need to capture a target audience
quickly. This is precisely what a video does so well. When your customers are
looking for a product or a service online, most of them will start with a
keyword search, see a link to a homepage, and click the link.
If there is
no video to welcome them to your home page, then there’s usually a big block of
text in its place. When a potential client is in that early introduction stage,
they may be willing to invest a few minutes in watching a video. The same can’t
be said for reading text. This is the moment where you need to instill
confidence in your audience about your product or services – it’s the time to
“knock their socks off.”
3. You aren’t connecting with your customers
The need to truly woo your target audience
leads us into our next point: you need to take the human approach and make a
personal connection with your audience.
If someone is checking out your
website, they want a proper introduction and to feel right away that they can
trust you. A short “About Us” video accomplishes this in a matter of minutes
because it makes that human connection. It’s easy to show your audience who you
really are through a video and it’s the best way to showcase your personality.
A good video marketing company knows
how to capture that human aspect of your business. They will be able to bring
out the passion of yours, what it is you crave and translate this into a captivating
video. The video, in essence, always comes back to people and must focus on the
human connection in order to attract viewers successfully.
4. You aren’t reaching
your target audience
So perhaps you have a blog about your
company and that’s a great start.
However, when you invest in video, you
can use that same video over and over again. Email marketing, presentations,
social media feeds, press releases, conferences and trade shows are all
excellent examples of usages for your video. You’re taking your investment and
distributing it across 10-15 different platforms, which are essentially giving
yourself 15 more ways to make money.
Are you still unsure about the video?
That’s OK. We suggest you to do a lot of research, contact some marketing
professionals and chat with your friends & family to find out how much
video they are watching. The answer may surprise you!
Are you interested in promotional
videos, but unsure where to start? Contact Silver Bazel today! You can call us at (+91) 8881 380 380 or mail us at contact@silverbazel.com
You can also visit our website- www.silverbazel.com
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