Monday, 23 October 2017

How Effective are Explainer Videos- An Analysis

If you are ignoring the use of explainer videos for business promotion, then you are most possibly on the wrong track. Video marketing is the primary choice today and such marketing endeavors are essential for grabbing the attention of your potential audience. When done effectively, adding video can benefit your organization in creating a brand identity of the product offered for sale. Video marketing is one thing that goes viral with maximum amount of likes and shares.

Explainer videos have now become an essential component of marketing done for your website and services. A 30 to 90 seconds explainer video is far more effective than the other marketing efforts that you make like doing SEM, SEO, PPC and Social media marketing. These have less appeal than other modes of visual presentations.

What do you expect from a website that very well describes your service? Most conventional types will include some images and text to put forward their message. But looking into the present case scenario, doing this is simply not enough. Video marketing with explainer video containing an effective sales quotation can turn the tide towards you. There are certain facts that prove it better:-

Edgar Dale’s Theory

Edgar Dale, an American educator was the founder of the cone experience. He made several crucial contributions to audio and visual instruction. He devised a methodology that evaluates the efficacy of the content present in motion pictures. Edgar made it clear that an explainer video defines, describes, add a scope for the audience to stand glued for a while. The users can actually take the final step of following the call to action leading to final sale of the product.

Audience Get Decisive with Explainer Videos

A recent poll shows that 90% of people who do online shopping find explainer videos interesting than other modes of promotion and above all they are able to make decisions. Whether it is to know about a product or simply reading the testimonials of customers, sales go higher with explainer videos. The customer can very well asses his or her decision on buying the product or going for something else.

Share Short and To the Point Explainers

You have an engaging Call to Action (CTA) but it is of no use if the video gets irritably long. The attention span of customers is shorter and videos less than 15 seconds are ones that get social exposure through sharing. Therefore, the need of the hour is to get engaging short content in explainer videos that work well on your ROI.

Explainer videos are a must-have for businesses to communicate their brand messages. Whether it's a complex idea or a creative solution, explainer videos leave a lasting impression on customers to learn more about your products and services.

To analyze if you are on the right path leading towards your target audience, get an explainer video for your service. Silver Bazel provides video creation services and will create an Explainer Video for you. Give a sure shot visit to the company website or call at (+91) 8881 380 380.

All queries and suggestions are welcomed. Please e-mail at

Wednesday, 11 October 2017

‘Call to Action’ in Explainer Videos- Make it Effective

With the advent of motion graphics and whiteboard animation, explainer videos very well adapt the concept of animation which is inter-mingled with intellectual content meant for the target audience. The next important thing is to add an effective ‘Call to Action’ part which usually comes at the end of the video and is regarded as the most crucial and conclusive part. Explainer videos are effective in making a story tell its tale and also bring forth the product of importance thereby making an impact into the world of business promotion with its unique way of storytelling.
There are companies using short length 20 second teasers of most happening corporate videos created by them. These videos are posted in Facebook each month and have enough clickable material, for the clicks to come and incite the viewers to stick to the video. This is a very well thought off strategy, of using short renditions of otherwise long videos, keeping the audience engaged so that they can relate to the CTA at the end.
CTA’s have the capability to drive your potential audience into becoming your business clients. You can include an effective CTA through different ways, to make the audience go for the product and services.
Here are some ways to include ‘Call to Action’ (CTA’s) in videos:-
  • A share button can do the trick and make your videos viral in a snap of time. Implement one and see it do wonders within your ‘Call to Action’ section.
  • Put links targeting your business, which will make it easy for the customer to pay a visit to the website and become ultimate user of your products and services.
  • Clickable annotation towards the end of the textual part of the video or in the contact us frame will help drive traffic to your website.
‘Call to Actions’ can therefore, make the viewer stick to the video and achieve a rate of response from him.

Silver Bazel creates amazing explainer videos with specific and very effective call to action frames designed in an innovative manner by adding animated graphics and effects to the texts and images. There are team of expert minds working on the animation and overall content of the video. To know more visit the corporate website at or call at 8881 380 380. Likewise, e-mail Silver Bazel at with your queries and suggestions. 

Friday, 6 October 2017

Explainer Videos - The Best Option in a Really Busy World

Being assertive on the methods of business promotion in a really busy world is considered a challenge. But with explainer video and the way it promotes the company and its product, it is an all total different scenario. The videos have text animation along with 2D and 3D visualization.
Explainer video is the use of technology like visual graphics with character animation to create videos that matter. It is also the use of certain other types of animation or simply the use of info-graphics to bring forth an idea for business promotion. It is done in the most innovative manner through Explainer videos.

The Time Factor

We are into a world which is bound by time limits. There is hardly any scope for things other than those that matter. Why not incorporate an explainer video to make things easy? Add some innovation into the way your sales pitch is relayed to the audience.

The idea is to incorporate something so that people find time to view your business promotion material. Adding a story and relating to the audience is a must and an explainer video works on the set guidelines where the audience gets to relate with a problem which might be the problem of their lives and then is offered with solutions in the video itself. This will therefore make the audience interested enough to watch the entire explainer video.

The Facts to Know

The research on the responsiveness of viewers after visiting a website reveals that a time duration of 10 to 20 seconds is just enough to catch attention or otherwise get distracted and resort to other interesting website. The research points out that explainer videos understands the very need to add interactive elements and work on the sales pitch which is concise and has the required amount of animation in it.

Explainer videos break the usual monotony and because of this reason we have an explainer video company known as Silver Bazel that caters to video creation solution and animation services. To know more and avail the explainer video creation service call at (+91) 8881 380 380  or send e-mail for queries and suggestions at Visit the company website at