Monday, 23 January 2017

Web Video Production


A successful video production strategy demands a well-defined Internet strategy.
Silver Bazel, Noida has an unmatched understanding of how the Internet has transformed the way individuals and businesses consume video content.

Knowing how your content is going to be viewed—the technical, environmental, and behavioral considerations—has a critical impact on how the video is edited, produced and optimized.

It must include mobile and tablet deployment as well, since most businesses are now leveraging these devices. Few video production companies offer our level of sophistication and know-how.

We consider various key factors when we embark on any new project:

• Where will these videos be viewed? Cell phone? Desktop? Tablet?
• Will the creative execution and approach be applicable to these platforms?
• How will this effect the message and the tone?
• Will multiple versions need to be created? How many? For which platform?
• What are the technical considerations, such as the operating systems? Browser type? Device type? Content streaming issues?
• How do we ensure the most seamless and smoothest viewing experience?
• How do the videos need to be formatted and coded?
• Who are the viewers? What is the corporate deployment strategy?

No creative or production decision is made until we determine these factors and fully understand what role the Internet is going to play in the final production.

Viral Videos

A growing trend is to develop viral videos: a video content that is quickly and immediately accepted and shared by a large population of users. While viral growth cannot always be predicted, Silver Bazel has successfully launched videos with viewing records that still stand today.

Gaining this kind of mass popularity can be a boon for businesses looking for brand awareness or identity. Silver Bazel has become a thought leader in replicating the best possible environments for a viral video to occur. When it’s applicable for the given business goals, we apply the best practices to the development of a video so it is optimal for a viral event.

Sharing on Social Media Platforms

Merging our video development expertise with today’s new social media disciplines is another key differentiator that Silver Bazel offers. In an ever-changing world of content consumption, it is critical to understand how your videos will be applicable to sites like Facebook, YouTube, LinkedIn and Twitter. Our clients see a greater return on investment, knowing that Silver Bazel provides a comprehensive understanding of video delivery across all of today’s emerging content platforms.

Measurement

The Internet offers a far more durable means of measuring success. Performance analytics offer multiple benefits to our clients, and our fluency with these tools delivers another layer of return on investment:

• Measure local, regional, national, and international impact.
• Integrate video views toward Google rankings for any initiatives in SEO (search engine optimization).
• Measure spikes in customer interaction.
• Measure customer website retention.
• Increased engagement time on corporate websites.
• Calculate conversion rates related to video views.

Silver Bazel understands web video best practices and ensures that your production will be designed to attain maximum impact across all web-based platforms.

Do you need a video that communicates with the public with the maximum return on investment? Let SilverBazel provide the solution.

Call us at (+91) 8881380 380 or mail us at contact@silverbazel.com

You can also visit our website www.silverbazel.com

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