Explainer Videos are
soon becoming an integral part of video marketing strategy that goes viral in a
quick span of time. You have very well spent a considerable amount of time and
money in creating a Video and have uploaded it online. Your work does not end
there. According to you, your explainer video is bound to do well but what lies
next is an effort to analyze how well it is generating returns. It is about
measuring the key metrics.
Analyzing the Viral Statistics
It is not just about
looking at the number of likes and shares you get through social media
exposure, there is more to it. Analysis of how your video is doing once it goes
viral, acts as a determinant towards your videos success. Are people watching
it? Are they watching the explainer video for leisure or they are serious
buyers? Are they watching the entire video or following the ‘Call to Action’?
These are questions that should be answered justifiably.
The Reach
How
fast is the video catching attention is something often ignored after the video
is uploaded but a periodic check on it can serve helpful in analyzing that
whether the video is doing fine or need a revamped version. Are people watching
it and how are they making attempts to reach out for the product that is being
promoted? The traffic to the page and the number of plays and views to the
video is another key factor to concentrate upon.
Social Media Insights
Uploading
your explainer video in Facebook business page or creating a YouTube channel is
another key determinant towards making a video popular so as to generate higher
returns. After uploading a video to the YouTube channel or Facebook page check
for the key metrics that best describe the performance of the video. The right
hand corner just where the Video play screen is present we can see the likes
and dislikes to the video and a click on the analytics tab will direct you to
the page that has all the information including the graph showing maximum clicks
and the point of origin of such clicks.
Effect on Conversion
Explainer videos have
the potential and regarded good option to increase conversion by 25%. This is
possible only when video viewers are complying with the call to action (CTA)
process. It can be things like ‘share video’, ‘signing up to newsletter’
‘Subscribe to Video’ or ‘E-mail Us’. Make sure the video is engaging enough to
keep the audience attention intact till they reach the Call to Action video
frame.
Getting an Explainer video for
your business is easy with Silver Bazel offering its services with quality
videos and the right sales pitch to get going with the promotion of your
business. Silver Bazel designs captivating explainer video that targets your
potential market. Contact us on +91 8881 380 380 or email at contact@silverbazel.com to get an instant quote today. Visit at www.silverbazel.com
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