Monday, 1 May 2017

Explainer Videos – Are you measuring your Videos Success?

Explainer Videos are soon becoming an integral part of video marketing strategy that goes viral in a quick span of time. You have very well spent a considerable amount of time and money in creating a Video and have uploaded it online. Your work does not end there. According to you, your explainer video is bound to do well but what lies next is an effort to analyze how well it is generating returns. It is about measuring the key metrics.

Analyzing the Viral Statistics

It is not just about looking at the number of likes and shares you get through social media exposure, there is more to it. Analysis of how your video is doing once it goes viral, acts as a determinant towards your videos success. Are people watching it? Are they watching the explainer video for leisure or they are serious buyers? Are they watching the entire video or following the ‘Call to Action’? These are questions that should be answered justifiably.

The Reach

How fast is the video catching attention is something often ignored after the video is uploaded but a periodic check on it can serve helpful in analyzing that whether the video is doing fine or need a revamped version. Are people watching it and how are they making attempts to reach out for the product that is being promoted? The traffic to the page and the number of plays and views to the video is another key factor to concentrate upon.

Social Media Insights

Uploading your explainer video in Facebook business page or creating a YouTube channel is another key determinant towards making a video popular so as to generate higher returns. After uploading a video to the YouTube channel or Facebook page check for the key metrics that best describe the performance of the video. The right hand corner just where the Video play screen is present we can see the likes and dislikes to the video and a click on the analytics tab will direct you to the page that has all the information including the graph showing maximum clicks and the point of origin of such clicks.

Effect on Conversion

Explainer videos have the potential and regarded good option to increase conversion by 25%. This is possible only when video viewers are complying with the call to action (CTA) process. It can be things like ‘share video’, ‘signing up to newsletter’ ‘Subscribe to Video’ or ‘E-mail Us’. Make sure the video is engaging enough to keep the audience attention intact till they reach the Call to Action video frame.

Getting an Explainer video for your business is easy with Silver Bazel offering its services with quality videos and the right sales pitch to get going with the promotion of your business. Silver Bazel designs captivating explainer video that targets your potential market. Contact us on +91 8881 380 380 or email at to get an instant quote today. Visit at

No comments:

Post a Comment