Saturday, 24 June 2017

Explainer Videos– The Key Essential Points to Note

Some key things matter for your business explainer and if we look into statistics of the National Center for Biotechnology, we get aware of the fact that 10 seconds are crucial for video engagement to take place where the average recorded attention time is just 9 seconds.

These statistics correlate to the present times when the attention span of a person is getting short depending upon the tasks he is engaged to and off course on his interest level. This comes with a bang and can drift apart the lives of sales promotion executives across the globe. Now the obvious question- How to keep your audience engaged?

The first and foremost thing to understand here is- what will make the audience tempted enough to hit the play button? Two most important points of consideration are the thumbnails of the explainer video that will display before the videos plays and secondly the length.

Video Thumbnails

Thumbnails are small images that represent a video and also relate to the key point of the story behind the video. It is mandatory to choose the thumbnail image wisely so as to influence readers to go for the play button and watch the video. Then, the next thing is the length of video. Sometimes an extremely busy business person might check the length of video before even considering watching it. If the video has a shorter length it will be watched more and the audience can find it engaging.

Explainer Can be 45-90 Seconds

We must agree to the fact that the potential viewer can get engaged to any video for a short span of time. During this time what he would be looking at is something which is short and needs less time to concentrate. Keep your videos between the time duration of 45 to 90 seconds or else they can feel bored and will switch over midway. Highlight the key points and things that make you distinctive from other counterpart businesses.

Silver Bazel knows what works and therefore creates explainer videos that are short, to the point and best represent your company. The team that works on the video has expertise to create really concise but effective videos for its clients. To get an instant quote call at (+91) 8881 380 380 or email at

You can visit the company website at .

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