Videos are created for one sole motive and that is to get audience engagement and make it entertaining at the same time; they are often liked, commented on and shared across social media platforms, acquiring more and more views. A top-quality video can even be shared to the extent that it goes viral. The sharing of a video can build brand identity and recognition as the images and sounds in animated explainer videos can become synonymous with a brand.
Where, how, and by whom an animated video is shared can influence the brand image that is formed. The nature of a start-up business and its objectives impact on the way animation explainer videos is best applied.
Videos that Inform us More
You need need to share information but would like to avoid the textual jargon, then switch to Infographics that are a great way to share information. It is done through amazing text with overwhelming facts with the use of icons and graphics. People who create info graphics do their work partly because they believe info graphics are a great way to communicate information. Since the people in this field also need to communicate information about their work, it was inevitable that info graphics about info graphics would eventually be created as the most viable means of communication details that is worth knowing and deserving to be referred back for later. You can also use information along with 3D visualization in corporate explainer videos.
The stats reveal that 80% of internet users recall watching a video ad on a website they visited past 30 days. This quality to recall is great when the video reached the call to action part. Similarly, consumers who watch product video are 85% more likely to buy products, compared to those who do not watch product video. An interactive explainer video on the drop box home page increases conversions by 10%. This increase meant $48 million in additional revenue in 2012. In short, animated video increase conversion rates by 20% or more.
Silver Bazel works on the conversion levels and make it count for you. The company does this through amazing video production that are rendered in the most interactive manner through animation that goes at par beyond perfection. To find out how your company could best use this fabulous instrument of content marketing and product marketing through video creation, give us a call on 8881 380 380 or email firstname.lastname@example.org.