Saturday, 12 May 2018

Video Engagement is better – Some Metrics to Prove it Right

Experts are of the opinion that one should analyze the key metrics. Video marketing leverage business promotion and make a company popular. There were around 600 marketers agreeing to the fact that around 90% marketers are using video in their campaigns and a promotional explainer video has a positive impact on their business increasing their conversion rates to 80% than what it was earlier. 

Any business endeavor can get world wide acclaim through promotional videos by putting into use right promotional strategies used at the right time. A recent survey reveals some amazing facts on how audience  engagement is essential for a videos success. 

How can you define audience engagement? 

According to Jason Allan Scott, author of the best selling ‘Entrepreneur Series’ of books- “Engagement is the attendee of the event doing the thing you want them to do. A piece of engaging content in a video, therefore, is something that successfully inspires the action it was designed to instigate; but secondly it is also about what the attendee wants and what they walk away with after the video is over.”

However the definition differs from person to person, but there are two strong points to note audience engagement is inspirational so that the action that is expected from the audience is taken forward and the second is that the engagement of the audience depends upon the correlation of the video content to what the audience want and what they get to see till the end of the video. 

Metrics that Prove it Better

A recent quote makes it further more evident that engagement has to happen within the first 10 seconds of watching a video. Even a gold fish has more attention span that human which means human attention span is on the lesser side and therefore this makes it more challenging for business to aggravate sales through promotional methods. Videos however help business meet this challenge of engaging audience attention through an exciting storyline, reliable information, and info graphics and through motion graphic animation. 

For an explainer video to generate optimum results, audience engagement is something which matters a lot. The publishing world whether it relates to print media, social media or company website, keeping the audience engaged throughout the active session of website visit was mandatory. Here the need of the hour would be to carefully analyze the factors or key metrics that will help in capturing interest and involvement of the viewer. Such viewers can then become future customers to the business enterprise that is being promoted. 
To know more on how explainer videos are created or to watch some of the explainer videos at Silver Bazel, visit at Interested in Explainer videos call us at +91 8881 380 380 and likewise you can email queries at

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