Online video has literally exploded during the last 5 years, with YouTube reporting that states- “Mobile video increases by 100% every year. Every minute, 300 hours of video are uploaded to individual corporate websites. Within another year, video will account for 70% of all Internet traffic, according to recent studies. By 2019, global consumer Internet video traffic will account for 80% of all consumer Internet traffic.”
Is there a need of a storyline? Yes why not? The motion graphic you use should very well fit in with the storyline and you must pay heed to it to avoid going off-track and drift from the actual promotion that you intend to do. Some corporate explainer videos enhance the performance of the video with the use of kinetic typography and motion graphic, plus the consistently smooth background music, helps viewers focus more on the content of the video.
Online videos with a lot of info graphics are especially true for social, where you’re trying to stand out in a feed. (It’s also more likely to get you published, as publishers are always looking for A-plus visual content to enhance their own editorial mix.) If you explainer video to be serious and professional instead of humorous or entertaining, then infographic animation is the best way to do so. Infographics present complex information in a simple and easy to understand way. Marketers believe that infographics are an increasing trend in the online marketing industry and are here to stay. After all, they condense the sixty minute presentation to a sixty seconds video.
One important thing to note is that Infographic videos don’t rely on characters or storylines. They can spend the entire time of the video with a particular focus on the product or service. This makes the messaging much more direct and also allows viewers to focus their attention on the brand without any distraction. Info graphics look professional and there’s no better way than a nice infographic to create your brand identity. When you convey information about your company through an infographic video, you appear professional and people take your brand seriously.
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