|A Good Explainer Video makes your business grow by increasing the conversion rate.|
Today, businesses spend a lot of time, effort, and money in marketing and advertising their products and services. Whether it is offline advertising or online advertising, companies don’t want to leave any stone unturned. Irrespective of the size of the business, the budget allocation for advertising and marketing has increased over years. Advertising and marketing your products and services have become all the more important in the present times seeing the fierce competition and the global nature of business. But, the million dollar question is what the Return of Investment or ROI of all these marketing efforts is?
Truly speaking, a large portion of the money spent on conventional offline and online advertising, which includes articles/blogs posting, social media campaigns, SEO, PPC, etc., go wasted. Content is king, no doubt, but with the falling attention spans online, what is required is a smart combination of words and graphics that engages your potential customers and does not drive them away. Infographics do this job to some extent, but the best results can be obtained by following the latest trend in this direction: The Explainer Video.
Explainer Video has got recognition as a powerful business promotion tool in the present times. A large number of businesses, both big and small, are taking advantage of these videos in promoting their business. Startups are especially benefitting from explainer videos as these videos facilitate launching a new product or service forcefully in the market and brand building as well. Believe it or not, but a good explainer video can increase your conversion rate by 25% to 30%. Explainer videos enjoy a very high ROI; the following points will make it clear how the explainer videos manage to do so:
- Explainer videos explain your business quickly. They effectively tell about your business, products, and services to the potential customers in a brief period of about 90 seconds.
- They decrease the bounce rate. The informative and interesting explainer videos decrease the visitor bounce rate on your website by binding the visitors through their enchanting content.
- They increase your searchability. A carefully designed explainer video increases the searchability of your business’s website manifold. If you place this video on your website, the Google PageRank or PR of the website improves, which puts it high on the Google search results page.
- They facilitate brand building. A good quality explainer video has the capability of establishing brands, as it gets viral very easily and enjoys a high engagement rate.
After going through the above points, it becomes clear that explainer videos are an unparalleled business promotion tool. If you manage to get a good explainer video made for your business, your conversion rate would surely start to show an upward trend.