A Good Explainer Video makes your business grow by increasing the conversion rate. |
Today, businesses spend a lot of time, effort, and money in
marketing and advertising their products and services. Whether it is offline
advertising or online advertising, companies don’t want to leave any stone
unturned. Irrespective of the size of the business, the budget allocation for
advertising and marketing has increased over years. Advertising and marketing
your products and services have become all the more important in the present
times seeing the fierce competition and the global nature of business. But, the
million dollar question is what the Return of Investment or ROI of all these
marketing efforts is?
Truly speaking, a large portion of the money spent on
conventional offline and online advertising, which includes articles/blogs
posting, social media campaigns, SEO, PPC, etc., go wasted. Content is king, no
doubt, but with the falling attention spans online, what is required is a smart
combination of words and graphics that engages your potential customers and does
not drive them away. Infographics do this job to some extent, but the best
results can be obtained by following the latest trend in this direction: The Explainer
Video.
Explainer Video has got recognition as a powerful business
promotion tool in the present times. A large number of businesses, both big and
small, are taking advantage of these videos in promoting their business.
Startups are especially benefitting from explainer videos as these videos
facilitate launching a new product or service forcefully in the market and
brand building as well. Believe it or not, but a good explainer video can
increase your conversion rate by 25% to 30%. Explainer videos enjoy a very high
ROI; the following points will make it clear how the explainer videos manage to
do so:
- Explainer videos explain your business quickly. They effectively tell about your business, products, and services to the potential customers in a brief period of about 90 seconds.
- They decrease the bounce rate. The informative and interesting explainer videos decrease the visitor bounce rate on your website by binding the visitors through their enchanting content.
- They increase your searchability. A carefully designed explainer video increases the searchability of your business’s website manifold. If you place this video on your website, the Google PageRank or PR of the website improves, which puts it high on the Google search results page.
- They facilitate brand building. A good quality explainer video has the capability of establishing brands, as it gets viral very easily and enjoys a high engagement rate.
After going through the above points, it becomes clear that
explainer videos are an unparalleled business promotion tool. If you manage to
get a good explainer video made for your business, your conversion rate would
surely start to show an upward trend.
It is Such a Good Post, Thank you for sharing. Explainer Video Company | Animation Studio
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